Tea + Toast

Brewed For Your Business

Let's Talk Learn More

Marketing Built Around Your Business

The marketing landscape is noisy and fragmented. We help cut through the clutter with practical strategy, thoughtful execution and flexible support, creating a marketing approach that fits the way you and your team work.

Built Around You

Your business is unique, so your marketing strategy should be too. We build practical plans that fit your team, your way of working, and your growth goals, meeting you where you're at today, creating a clear path forward.

Designed to Adapt

Whether you need a little guidance, help building your in-house capability, access to trusted specialists, or a team to take the reins, we'll adapt to what your business needs. As your business grows and changes, we're right there with you.

About Tea + Toast

About Tea + Toast

Strategy + Science Are Better Together.

By combining deep academic insight with real-world commercial experience, we create tailored marketing strategies designed around your people, budget, and growth goals.

Tea + Toast Workspace

A Strategic 4-Step Process

01

Understand your Business

We take time to understand your commercial model, growth objectives, team culture, and operational roadblocks before touching a single marketing channel.

02

Analyse the Market

We evaluate competitor positioning, buyer behavior, and audience triggers to uncover hidden opportunities for brand differentiation.

03

Create Clear Strategy

We build a clear and actionable marketing strategy. We define the messages that matter, focus on the channels most likely to deliver results, and set clear goals to help measure success along the way.

04

Execute & Optimise

We deploy targeted campaigns, monitor key analytics in real time, and continuously refine performance to maximize your return on investment.

Practical. Tailored. Effective.

In a digital landscape that feels endlessly busy, we intentionally focus entirely on what moves the commercial needle.

Practical Thinking

No fluff or jargon. Strategic actions focused directly on sustainable business outcomes.

Tailored Solutions

Custom-built strategies designed specifically around your unique operations and goals.

Effective Direction

Clear, executable roadmaps that give your leadership absolute clarity moving forward.

"A partner who understands your business operations and helps you move forward with absolute clarity."

Let's Talk

Our Services

•••

Flexible ways to work with us—from foundational audits to complete strategic partnership and ongoing marketing execution.

01

Foundations: Clarity + Direction

LEVEL 01 — MARKETING ESSENTIALS AUDIT
  • Assess present channel performance
  • Identify active growth opportunities
  • Minimise operational overwhelm
  • Tailor an actionable path forward

A clean, practical starting point for businesses seeking direction.

02

The Plan: 12-Month Strategy

LEVEL 02 — FULL GROWTH ROADMAP
  • Deep marketing audit across all channels
  • Comprehensive roadmap tied to goals
  • Prioritised timeline + budget alignment
  • Optional internal team leadership

Taking a forward-looking strategic approach to structure your year.

03

The Partnership: Management

LEVEL 03 — ONGOING STRATEGY + EXECUTION
  • Ongoing execution, strategy + audit
  • Monthly dashboard analytics reports
  • End-to-end content + campaign creation
  • Dynamic adjustment based on data

Full embedded support as your dedicated marketing partners.

Our Story

Tea + Toast Started With a University Introduction

"What began as a simple working relationship quickly turned into a decade of collaboration, navigating changing algorithms and the rise of AI."

Almost 10 years ago, a lecturer at Griffith University introduced us. Murooj was studying marketing as an undergraduate, while Emmalea had already completed her Master's degree and was running a growing business in Brisbane.

Along the way, we learned that great marketing isn't about chasing every new trend. It's about understanding people, understanding businesses, and finding practical ways to connect the two.

Fast forward through growing businesses, building careers, and raising young families, and we found ourselves having the same conversation again and again: marketing has become increasingly complex, and many small to medium-sized businesses don't have the time, resources, or headspace to keep up.

Combining academic research with hands-on business experience, we created Tea + Toast to help make marketing feel less overwhelming and more achievable. Our goal is simple: provide clear strategy, practical support, and marketing that works for real businesses.

And honestly? The opportunity to work together again was simply too good to pass up.

Leadership

Meet the Co-Founders

Strategy & Client Partnerships

Emmalea Duricin

Co-Founder
  • Strong small business background with deep operational SME understanding.
  • Highly experienced in commercial business development & marketing strategy.
  • Focused intensely on aligning active marketing efforts with practical business outcomes.
  • Brings commercial structure, clear direction, and precision to every engagement.
Emmalea Duricin Connect
Emmalea Duricin Master of Marketing
Research & Operations

Dr Murooj Yousef

Co-Founder
  • Lecturer & recognised expert in marketing & behavior change at ACU.
  • Specialist in digital communication, social proof & persuasive messaging.
  • Translates deep research on behavioral messaging into real-world marketing campaigns.
  • Published scholar & AMI Marketing Excellence Awards national finalist.
Dr Murooj Yousef Connect
Murooj Yousef PhD Marketing, BMM (Hons)

Let's Talk

Let's Start the Conversation. There are plenty of ways to connect with us. Based in Sydney and Brisbane, we're available for in-person meetings, phone calls, emails, and social media messages. We'd love to hear about your business and how we can help.

Sydney & Brisbane — In-person & virtual meetings available across Australia.